With much available research in hand, we are finding out more and more of the power of videos on the site.  Many people when they visit a site, they spend mere seconds.  However when they are viewing a video that jumps to three minutes.  That is thousands of percent higher when it comes to your site visitors spending time on your site.

Hawaii SEO company encourages clients to create video contents for the business.  Imagine what kind of impact you can make in those three minutes when most commercials are 15~30 seconds in length and still have such a huge impact.  You can learn more about them at Hawaii SEO Yelp page.

Here are some tips to get the most out of the videos.

1. Content, Content, Content

Think of the video as an article you are putting it out there in the world.  Those article will have keywords that you are looking to rank with, and the quality will lead you to higher ranking.  Same with videos.  You can write the article inside the description on most video services, and that will help with the ranking.

2. Transcription – Closed Caption

Many video sites allows you to input the closed caption.  That will also give search engines an idea on what the video is about.  Utilize this transcription feature or input it manually.  You may even put the whole transcription right on the page so that if they don’t have time to view, then they may imply read.  Also, the transcribed words makes it easier for them to get indexed for the words.

3. YouTube, Vimeo, etc.

You’ll want to utilize the video services to host the videos.  The viewers are already there, and they are looking for your services.  Also you can provide links from these videos to your site.

4. Host Videos On Your Own Website, too

If you have an original content on your website, this will boost your domain authority.  You will be the creator of the content and this helps your domain.

5. Make is Easy For Others to Embed Your Video

When other people like your content and decides to link or embed your video to their website, you will gain that much more added benefit.  Make this process easy for the site visitors.

6. Interactive Features Within The Videos

Do you have a call to action inside the video.  Is videos engaging the users for them to interact and spend more time on the video and the site?  The more you can engage the audience, the better result you’ll have with that video.  Do not stay on one angle the whole time.  Change the view as the video progresses as if you are talking with a real person in front of you.  And guess what?  There is a real person in front of that video.

7. Ultimate Goal in Mind – Keywords and Key Phrases

After all you want to rank for specific keywords.  Make sure that there are keywords in the video and keep tracking.  Track how each keyword that is used is making a difference in your performance.

If you are looking for a best company to handle these work, take a look at Hawaii SEO facebook page.  They are considered to be the best Search Engine Optimization company in Hawaii.

We hope this information helped you get some ideas.  Look forward to providing with more info in the near future.

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